[beloch]

My Dad quit smoking when I was little, back in the days when people "chain smoked" (i.e. They used a lighter once a day, and just kept lighting new cigarettes with their butts). He credits his success with this tactic: He loudly told everyone he knew that people who can't quit smoking are pussies. Fear of total public humiliation was enough to keep him from relapsing, or so he claims. He never did relapse that I saw though. He also told us this story often enough that none of us kids ever touched a cigarette.