[t0pz]

Re point 2:

I get where you're coming from. The fact is, that margins on ads are incredibly small. Additionally, the % of people clicking on an ad is understandably low. Usually you get a CTR of 0.3% to 0.6% which for smaller, unpopular content providers isn't much. However, it is often just about enough to make ends meet. The problem is that low popularity is not enough to make anything additional or to even call it a business. With lower popularity you are indeed better off exploring other options like Patreon or well-targeted sponsorships. However, i was mainly talking about SME - type of content providers. Those with 2 to 5 people actually working as a "business". In the end, everyone notices the repercussions of adblocking, but i meant who is actually affected by it so badly that it puts their existence at risk. The lone streamer or blogger will notice it, but for him/her its so low anyways that it doesnt make that big of a difference anyways. The medium sized teams notice it, and for them it might just cut away their small margins so that they are now in the minus and can no longer sustain an actual business. The large corporations/companies certainly notice it, but they can sustain themselves although they are the ones fighting back the most, since they have the resources.

[niij]

Which large company (outside the advertising industry, including Google) relies solely on Internet advertising for their income?

[t0pz]

i never made the claim that any large company relies solely on internet advertising for their income...?

[niij]

> The large corporations/companies certainly notice it, but they can sustain themselves although they are the ones fighting back the most, since they have the resources.