[Trundle]

Imo it'd actually help google if anything. As far as I know, they're not in the sponsored content game. If hypothetically, OPs thingo blew up and sponsored content articles became useless, that's more advertising budget freed up to go in to Googles pocket.

[webtechgal]

That could cut both ways -

The sponsors whose content articles get blown up might get pissed with Google and take their ad spend elsewhere...