[christianmann]

Didn't JCPenney try this? Didn't it go very poorly for them?

[colechristensen]

No, JCPenny went from very frequent "sales" which took "normally" overpriced items and drastically reduced them to a consistent fair priced model.

Before this, it wasn't that there was a constant sale... prices went up and down wildly with whatever coupons or sale you could get to work...

It turns out that their customers really liked the up and down sales. They went back.