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by wittekm 3633 days ago
Most likely, they A/B tested it and liked what they saw. Interesting development considering Nordstrom's failure with the same experiment.
1 comments

> Interesting development considering Nordstrom's failure with the same experiment.

Not really. I think the customer bases are different enough that it's an apples and oranges comparison. Not only do you have a different type of customer on Amazon (people shopping for groceries, or carpentry tools or even computer parts and hygiene products. While on Nordstrom, you have people shopping for not clothing, but high-end clothing.) but the scale itself is on an entirely different level. Amazon has millions of people buying stuff from them every single day. The volume of traffic and orders on Amazon is like comparing the entire economy of the United States with that of Kobe, Japan.