[qu4z-2]

Does it really matter what their motivations were if they did it, though? They now have the ability to target ads/content, and they use it. The fact that they would've before if they could doesn't really change that they didn't and now they do.

[andyjdavis]

I suspect it does matter what their motivations were, at least a little. It is about not distorting the truth Vs distorting the truth in two opposite ways that hopefully cancel out. It is still distortion.