[deltapoint]

Not that I think apple is thinking this (though they might be) but by putting this on their homepage they attract positive attention from the interweb and are cast in a very positive light. This in the long term leads to good branding and more sales.

Heartfelt condolences and good business can go hand in hand.

[ambition]

By your logic all witnessable acts of good must be viewed with suspicion. I don't disagree, but it's a hard way to approach the world.

[Nwallins]

> By your logic all witnessable acts of good must be viewed with suspicion.

Suspicion that they may be profitable? I think you have missed the point. The assertion in question is that Apple is losing money by hosting this tribute. It may be the case that Apple will instead make money. A critique regarding the philosophy of altruism seems a little premature...

[deltapoint]

The intent of my message was not to state that all witnessable acts of good must be viewed with suspicion. Rather, my goal was to express how acts of good could also be in one's (or in this case a companies) self-interest. I commend what apple did with their homepage.