[MrZipf]

Kudos to FB. It's a hard problem as you scale. I have a few friends who suggest the article matches their experiences there.

Being a 40-something engineer, you hear the same things over and again. I used to work at MSFT and my first manager there used to espouse company, team, self every day as the HBR article does. He'd regular re-evaluate his priorities based on what is the most beneficial task I can work on for the company today. Makes me wonder if it appears in management books or people just get wired that way.

It definitely a reasonable way to proceed most of the time. Firsthand, I have no doubt that most of the unpleasantness I've witnessed in tech companies is due to team or self over everything.