[tedmiston]

> ... Kanye made his new album a Tidal exclusive and the number of users they got from that deal alone was staggering. The problem is that a lot of those users will cancel after their free trial ...

Exactly. If. I tried it and canceled once the The Life of Pablo was on Spotify a little over a month later. Their "growth hacking" is not sustainable and their user base is fragile. Jay is smart to flip while Tidal hits a peak from the chain of major releases from its biggest artists.

Also, the average music fan doesn't care about audiophile-level sound quality. I think they're just trying to emphasizing that point for differentiation since Spotify has a stronger catalog in general.