[gbookman]

Free article: http://techcrunch.com/2010/03/18/google-tv-apple-tv/

To be honest, I'm surprised it's taken Google so long to do this. The potential benefits for Google are even greater than Apple's because Google is working hard to become a dominant player in TV advertising.

Late or not, this is very good news for consumers because hopefully it will lead to iPhone/Android apps being accessible on your TV. The possibilities for gaming would definitely make me worried if I were Nintendo, Microsoft or Sony.