[coldtea]

Only he also says there:

>I can’t see Apple keeping the “Beats” brand around for headphones. If Apple wanted to sell expensive high-end headphones, they don’t need to spend $3 billion.

So it's not like what the parent implied -- whether Gruber saying it wasn't for the licenses also meant Gruber though it was about the headphones.

Plus, Gruber could be totally right about the licenses not being transferable.

Apple didn't buy Beats neither for the licenses nor for the licenses. It bought them for the users, the know-how, and the connections (through Iovine and Dre).