Perhaps it's because it reeks of limited hangout (trusted insider reveals a bunch of info, and then everyone uses his brief software mentions to convince everyone what tools to use), even if he isn't actually one?
From my perspective, it's like branding something with names like Stalin, Dahmer or Ames. I really wish more people would maturely reflect on Snowden's misunderstanding; pride; failure to avail himself of legal means to correct his misunderstanding; and ultimate treason. He has caused extraordinarily grave damage to his nation's security and — since that nation is the sole guarantor of global security — to the security of mankind. From my perspective, he should be despised at worst, pitied at best.
Vice has me very cautious these days in general, as well: https://tobacco.ucsf.edu/disney-fox-hearst-time-warner-tied-...