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by dforrestwilson 3648 days ago
Can we contrast the aggressive Amazon platform vs customer dynamic with other cloud providers?

Why would a new company opt for Amazon at the risk of being copied and competed with as we're seeing with Netflix, Twilio, and numerous Amazon store vendors? Why not go with Google or Microsoft?

3 comments

Think like a customer.

Netflix has a lot of customers, IMO because they developed great recommendation IP, they have a large content library, and have invested heavily into customer acquisition and marketing to build a consumer brand.

Netflix will use AWS infrastructure if it benefits their business and go elsewhere if it doesn't. The fact that the two companies compete in some ways is pretty much irrelevant to Netflix's (operational) decision of hosting provider.

Because it works? Apple still spends billions buying parts from Samsung, even while locked in a patent infringement lawsuit.
I wonder if/how AWS data might be used to inform decisions Amazon makes about breaking into other markets.