[tynman]

According to the author and in the context of your comment, what the investors are doing is engineering. Engineers apply known principles to new situations, and in fact the engineering analogy is very appropriate for people looking to invest in and build a company.

[dalke]

Could be, but the author wrote "startups are more like art than science" and didn't use the word "engineering" at all. Plus, the same thing could be said of craftsmanship, sports, relationships, and more.

But really, I was only complaining about the general misunderstanding of what science means.