[raverbashing]

They are already getting money for ads, I don't know why you think they aren't

[grenoire]

Free promotion in the sense that you could create a page for a product or company, and be promoted significantly solely by the likes and shares you get.

[raverbashing]

Ah yes, but those type of posts have been having their reach diminish in the past years

[angry-hacker]

It doesn't work like that for long long time already. For small businesses / pages FB has been very difficult, if not worthless.