[ben_jones]

> Everything you need, from UI to infrastructure, to boost retention, engagement or drive transactions with the power of rich messaging.

Wasn't enough for me. And if you click "Learn more" it's more marketing drivel. Granted my quora quote isn't much better.

[blakewatters]

Blake from Layer here. Have you taken a look at our developer documentation on developer.layer.com? I felt like we did a pretty good job of presenting the product capabilities. Our homepage and the developer documentation speak to different audiences. Let us know how the developer side matches up to your expectations.