[iofj]

(5) Extend "awful and disgusting" to anything that -however mildly- goes against your commercial interests or personal interests of anyone placed high enough in the organization.

(6) Still claim you're a bastion of free speech.

and -lately-

(7) Monetize other's expressions of correct free speech.

Ironically people actually seem to think this is worth doing. Compare youtube comments and people's opinions of them with, say reddit or wikipedia, both of which boast political moderators.