[Retra]

Food is not that important to everyone. I care about food about as much as I care about baseball or ballet; if I never had to eat again, I'd be a happy person. Same with sleep. I want to spend my life doing what I enjoy.

So what is your problem? "I should eat better food?" "I should learn to cook?" "My friends won't like me if I eat product X?" You don't know me. You don't know my friends. You don't need to provide a synopsis of what you ate today; that's not interesting. It'd be like if I said I was passionate and went to a football forum and pointed out all the ways that football was a pointless waste of time.

No. Padding your judgmental crap with "I believe in truth justice fairness and freedom" doesn't make it a good point. Sounds more like you're bordering on irrational hatred. Call it 'passionate' if you want. Let's say that's your right and that your real problem is with branding. That's not hypocrisy at all.