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by samg 5932 days ago
Google purchased Youtube and Blogger after they had both hit big-time traction. I'd hardly credit either success to Google. And Buzz a home run? Really?
1 comments

Both properties grew like crazy after joining Google. Doesn't Google get credit for excellent stewardship of the properties?

For example, compare delicious/flickr -> yahoo to youtube/blogger -> google.

They certainly do and deserve credit for not completely screwing them up. But besides keeping them running, has Google really done much to further either success? Blogger has remained pretty stagnate for the last few years. Would anyone here (looking for a hosted blogging platform, to keep things fair) choose Blogger for their blog today? Google has paid the bills for Youtube, granted (anyone know if Youtube is turning a profit yet?), but Youtube's success seems more attributable to its early-branding rather than any Google help.
Just to take a small example with youtube, they've created an entirely new ad platform. Building out an ad platform at that scale is by no means easy - there's an ad server, BT, targeting, reporting, payments to youtube publishers, not to mention recruiting a sales team. And that's just one aspect of youtube that google's had a hand in.
From what I've heard, youtube may not have been able to survive infrastructurally if they hadn't been bought and had infrastructure to move to.