[serge2k]

> but is somehow managing to do it without requiring exclusivity. At the very least, Oculus could require store exclusivity but not hardware exclusivity.

Their massive share of teh PC gaming market via steam gives them more freedom.

[sergiosgc]

Their massive share is the result of many years of operating fairly, while navigating the dangerous waters of drm. Valve built a lot of trust, and they are capitalizing on it.

That is, they behaved like they this even when they were not kings of the market, so the reasoning behind this is more akin to company culture than it is to market strategy.