[snowwrestler]

In general I object to the line of thinking that good things are only good if done for purely altruistic motive. I'm not sure if that's exactly your line of thinking, but your comment seemed to me like it was in that direction.

One of the reasons capitalism works is that it converts customer wishes into tangible economic benefits for a company. If Tim Cook had PR as 50% of his reason for taking on the FBI--wouldn't that still great?

It was good that he took on the FBI. And it if he was responding to his customers' wishes, isn't that good too? So why would combining those be somehow bad?

Sure, Apple is undoubtedly aware of how privacy is a marketing advantage. But since we like privacy, let's not find convoluted ways to dislike Apple for trying to please us.