[ff10]

Does it really matter if it is PR or not? It doesn't change the result, regardless if it is a good result for you personally or anyone else. I understand that people are looking for reasons to like or dislike a brand because, I believe, most of us see a brand choice as a reflection of (a part) of our personalities – that includes company politics. But in the end we have to assume that Apple does what's best for Apple and that includes advocating for civil rights _as in_ defending one of their main selling points. However, Apple is not your buddy, it might pretend to be here and there, but after all corporations are not people.