[Perceptes]

> The bleeding heart (pun intended) in me cares about the sustainability of meat and the sheer cost of ethical farming. Fact of the matter is though, I won't give up eating meat. I love it, so so much.

This is exactly why plant-based substitutes for meat are so important. I'm a vegan, but I don't think the majority of human beings will ever be convinced to adopt a plant-based diet on ethical grounds. That's a completely hopeless cause. The only way is for plant-based versions of the foods meat eaters love to be 1) indistinguishable or better tasting 2) as cheap or cheaper. In the end, most people value convenience and their own experience over ethics and the experience of others (and I'm not saying I'm better than you or anyone else—I'm the same, just not on this particular issue), so I think the right approach is to make plant-based foods the most convenient and enjoyable experience. It may be far away, but it will happen eventually.