[mrshoe]

Excellent question. It takes decades for new features to fan out to the majority of new cars. After that it then takes decades more for those features to reach saturation of all cars on the road, because only 7% of the car population turns over each year.

The bottom line is it's generally 40 years from the point when features like seat belts, air bags, traction control, and backup cameras are first introduced and when they reach 95% saturation.

Throughout this adoption process, demand for these features among those whose cars don't have them increases significantly!

[Riseed]

Excellent answer. Feature propagation & saturation is also a reason to offer/develop a version that doesn't require an OBD port.

Your customer base consists almost exclusively of those who are both willing to spend $499 on an accessory and who don't already have a reverse cam. Many potential customers won't have an OBD port in their car because OBD-I wasn't around until the '90s. Muscle car enthusiasts and parents (happy to spend $499 to prevent an accident) passing down an older car come to mind.

It would be great to see a second generation version that works without OBD.

[jbob2000]

Thanks for the very informative reply!