> A flexible decentralized autonomous organization leveraging the wisdom of the crowds to benefit the DAO Token Holders [...] The DAO is a for-profit DAO that will diligently use the ETH under its control to create value and provide benefits to its members while collaborating and improving the decentralised ecosystem as a whole.
That's snarky and unnecessary. And your linked site actually doesn't define the term until the third page in, after using "DAO" many times. And even then it's not a definition, it's a sentence that happens to spell it out. I had to ctrl-F to find it.
Based on that, I feel like they are in tight competition with helena.co . http://gawker.com/i-have-no-idea-what-this-startup-does-and-...