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by Animats 3646 days ago
Yes, Uber tries hard to avoid being held to GAAP numbers. This matters. If Uber is buying revenue at a loss, eventually the whole thing will come crashing down. Their business doesn't really have much lock-in; it's more about having the lowest rates.

Soon, it's going to be "Siri, get me a ride", and Apple's servers will find out what's available at what price.