[tcdent]

What a trashy, incongruent rant of an article.

Regardless, a vast majority of their content doesn't include any reference to marketable brands. If the OP is accusing them of being a PR news agency, I have seen very little evidence of it. Questioning wether they are a business trying to earn a profit is incredibly naive.

However, if I was to criticize anything about their journalistic integrity, it's the tendency for their reporters to inject too much personal opinion. Though they do often succeed at concluding their pieces in a way that leaves the consumer considering multiple perspectives.

We don't have nearly enough (imperfect or not) media companies pursuing the types of stories Vice does. Given their willingness to publish exceptionable stories, it's no wonder there are significant attempts to discredit them.

[AJ007]

The complaints in the article look valid to me? Is the data wrong or made up?

Its been very blatant since the early days of print that advertisers either received additional editorial coverage or had plausible problems ignored by writers. The most explicit is the automative review articles which describe a technical object with near poetry. Of course, car companies are a huge advertiser for most newspapers and magazines.

So Vice produces some very edgy well researched content about topics which push in to the land of the dark things big corporations do and are involved in such as slave labor in the Middle East. Of course companies that are worried Vice is the next 60 Minutes sign up and fork over money in excess of what programatic buying would dictate the market rate is.

If advertisers are "buying" native content that has to be disclosed - period - yet because it is hardly enforced almost no one cares.

[busterarm]

A handful of Vice articles I've read over the years have touched on my personal sphere - people or causes I'm directly involved with. Their fact checking is actually quite poor. They get tons of easily verified stuff wrong. Moreover, I've seen at least two instances where such errors prevented a brand/product/person from being perceived in a negative light. Some of their articles have been wrong to the point of the entire article being incorrect (like their 'first clown escort' story).

I'm sure they do or have done some quality journalism, but the amount of bullshit they do shovel leaves them suspect as a whole to me.

[linkregister]

Yes their fact-checking is really poor in some articles. Their tech reporting is awful. I love their international stories, such as the North Korea special. Do you know of any inaccuracies in these stories?

[xemdetia]

From what I have read elsewhere most of those stories seem to be in line with what the world at large knows. It is hard to tell if it's just two different parts of the shop lead by by different management with different goals.

[ctdonath]

We don't have nearly enough ... media companies pursuing the types of stories Vice does.

They do exist, Great Big Story http://www.greatbigstory.com for one.

[I_HALF_CATS]

And to think they tried to hire me.

I guess in some multiverse you're simultaneously trying to advocate and discredit me at the same time.

Since I'm the author of the article and you seem passionate about the subject if you have any specific criticisms. Like a fact I got wrong or something please share! Unlike Vice, I'm open to corrections.