[aandon]

My guess is sellers absorb this as a cost of doing business. As long as fraud rates remain in low single digit percentage, it's probably not worth it for the seller or Amazon to fight it.

It is always fun to dissect these scams. There's an interesting e-commerce scam prevalent in India that popped up as the country embraced e-commerce without much credit card infrastructure in place (most online orders are paid to the delivery person in cash) https://simility.com/delivery-fraud:

"The fraudster businesses ordered hundreds of products from the victim’s website to be delivered on a daily basis. Meanwhile, if customers came into their store asking for an out-of-stock product, they were told it would be in stock later that day. Then the fraudsters paid the delivery person in cash for the small fraction of products they had pre-sold to customers, while returning the vast majority of unsold products without paying for them at the cost of the e-commerce company, thus completing the delivery fraud cycle."

[analog31]

Indeed, fraud and shrinkage are costs of doing business for practically any enterprise. My worst experience was being a nice guy and accepting a personal check, which of course bounced, so I was out my cost-of-goods plus an additional fee from the bank.

My main protection is that my cost-of-goods is about 1/5 of my selling price. Also, it's a niche market product that would probably be hard to re-sell. Because of my healthy mark-up, I can afford to handle practically any dispute by offering a prompt refund.

It's tougher if you're not a retailer, but an individual selling a few items, in which case you don't have a mark-up or the law of averages to fall back on.