[amarghose]

Completely depends on where your target audience is. Are they searching for your solution already? If so, where?

Whether you're selling B2B or B2C is also going to make a big difference here.

Our main channels getting started were Google and a review site called Capterra (did paid advertising on both), as well as LinkedIn Marketing. Now we have a few other channels and partnerships but that's how the company got off the ground and profitable (I say we to refer to myself and my business partner)

[gm-conspiracy]

Can you provide more detail about ad-buy allotment and conversion rates of Google vs LinkedIn, in your personal experience?

[gk1]

I wrote a lengthy guide on LinkedIn advertising just a week ago.[0] Conversion rates vary so much that it's better to just run a $250-$500 test campaign and measure your own baseline.

The conversion rates for AdWords (Google) and LinkedIn campaigns are going to be different because the ads are (or should) be different.

On Google, people are searching for a solution, so your ads should promote your product/service. On LinkedIn, people are just browsing so it's more effective to promote a helpful resource (eg, a guide or whitepaper).

[0] http://www.gkogan.co/blog/the-complete-guide-to-getting-sale...

[gm-conspiracy]

I just finished reading it.

Good information and nice illustrations.

For your illustrations, do you use pen and watercolor?

[gk1]

Thanks for the kind words.

I use pen and water-based markers (Prismacolors); they look like watercolors but are much easier and cleaner to handle.

[gm-conspiracy]

So, after illustrating in color, you scan and convert to grayscale? or, scan as grayscale?

It looks "classy".

[agopaul]

How was your experience with Capterra advertising? Was it a B2B Saas?