[niftich]

On mobile, these numbers are consistent with the hypothesis that apps provide superior UX to the web in a mobile browser. To quote you, it's this [somewhat-]functional, sometimes-adequate thing they use then there's nothing better.

Their detailed tables which compare mobile-app vs. mobile-browser engagement for each brand are very informative, in my opinion. Nearly every brand where mobile-web traffic outnumbered mobile-app traffic offers a poor or questionable value proposition to sitting as an app on your homescreen and using your battery and permissions.

What value-add does a user gain from a Best Buy app? An Old Navy app? A [insert clothing brand here] app?