| I have an open source package. It comes in two forms: a no-cost one you can just download, and full-cost one where you pay me and I provide support. Both are MIT-licensed. It's a Python library and set of command-line tools for chemical similarity search. I've had a few sales. Those plus support renewals make me about $25K/year. Consulting and custom software development augment my income. Recently I was at a workshop, and found that actually many companies use my software. I had no idea it was so widely used. One even presented the results of some 60 CPU days spent using my software. They used the no-cost version, and had never considered paying me for it. (I asked. They said they had no internal mechanism to give gifts to open source developers. I said I could offer them a PO. They said they would need to justify it. I said I had a new version with better performance and more capabilities. It was a frustrating conversation.) I am not convinced that the open source, no cost, business model, where you hope that people are "happy to buy a support contract", will work for this combination of product and field. It may be that there simply aren't enough users in my field to support an open source company in the way you describe. So while I know it works for some - as you said - I believe for me and this product, a non-free/open source license would make me more money than a free license. I have a few concrete problems I've come across in selling free sofware. Given that I distribute a software product, how do I provide an evaluation version of the newer, better library? Do I simply trust that they will either pay me or not use it? If they do use it anyway, do I shrug my shoulders and walk away? How do I do market segmentation? That is, if a non-profit research site, or academic group, wants to use my software, do I give them a discount? But these are also the groups where some graduate student might look at it, see that it's open source, and put it on their github account. Which is fine. I support them doing that. But I need to price things appropriately. So it's odd that I may need to charge more for academic groups than I do pharmaceutical company (pharma being my main customer base), because academic groups are riskier sales than pharmas. Now, I could simply give it away at no cost, and hope there is enough support contract interest for the future. But I get the strong sense that people will do a one-off purchase to get the software even if they aren't willing to get a support contract after they download and start using it. |
It's just a variation on give away the razor, sell the blades. Give away the music, sell the concert tickets. Open source enables reaching a much, much larger audience than would otherwise be possible, and at a much lower cost than doing advertising. (You also don't have to expend time and treasure dealing with piracy and the inevitable customer problems and anger with your DRM mechanism.) Another benefit is customers fix bugs and feed those back to you, so you've got a stronger product.
Another model for making money off of open source is using it as an advertisement delivery platform. We're all familiar with that stuff.
I also have a friend who expended a great deal of effort creating a very nice dev tool. He wanted to get paid for it, and made it closed source, pay only. An expensive marketing campaign is necessary to make that work (like what Coverity does), but he didn't have one. He made zero sales and was bitter about it.
I don't know your particular situation, and it might be worth a try for you to go pay-only. But be prepared to invest a lot in marketing.
As for the trust thing, my experience is that trusting customers works. Treat them as worthy of trust and respect, and they will respond likewise. Treat them with suspicion and DRM, and they'll live down to that expectation.