[doomtop]

This. The term "natural" when it comes to food doesn't even necessarily mean it's not synthetic! Just that it is "derived" from something natural. [1]

[1] http://www.accessdata.fda.gov/scripts/cdrh/cfdocs/cfcfr/cfrs...

[technojunkie]

To stay on topic, I'm calling Stevia natural as a comparison to sugar coming from sugar cane, which grows in nature and not in a lab. No marketing speak here.