[miles_matthias]

Executing on the sales goals seems to be the part that most engineerings (at least myself) get hung up on, because that's not our expertise. It's pretty easy to learn once you devote a lot of time to it, but it's a new thing for sure.

[mhoad]

I'd love to write about this more at some point but something I think that engineers don't understand is some of the key advantages they have over a lot of traditional marketing folk (like myself).

My background was always in that space and about 3 years ago I started to teach myself to code. Albeit not great but enough to probably land a job as a junior full stack developer if I ever wanted to.

I think the canonical example of this was someone like Patrick McKenzie, I remember when I first came across him a while back and being blown away at what he could do with just a little bit of marketing knowledge and some code.

I look back on many of the things he would suggest to SaaS businesses for example now and while they were no doubt "clever" very few of them were actually complicated ideas from either a marketing or engineering point of view. Those kinds of things are entirely within your reach.

I don't want to trivialize the marketing side of it but honestly I feel like you could EASILY learn enough concepts within under 2 months that you could apply to everything you ever worked on again forever. I'd also make the argument that if you are in the one man SaaS space that would be a very profitable and very worthwhile endeavor to embark on.