[balls187]

> Hope that this helps though I realize I wasn't very specific!

It does, thank you.

The idea and execution thereof seems very slick, but I can't help shake how much of a disadvantage regular stock traders are when put up against all the ultra-high speed trading done by algorithms.

Wall-street Rant Aside, from my previous life building an algorithm based hedgefund, one option would be to put your trigger-execution engine as close to the stock-exchanges as possible, to reduce the latency between market events surfaced in your feed & trigger execution. Softreal time actions, such as any User interactions with the mobile app being persisted to backends, could be done at cloud/dc's, then propagated to your backend in NYC. You could provide a simple SLA saying that trigger updates will have 1-minute lag time for effect, but actual Event->Trigger->Execution would be completely based on the time to evaluate the trigger.

[tedmiston]

I do not get the vibe that their vision is to democratize HFT.

[balls187]

Agreed. My point was that, while a trigger based system eases the use, ultimately we're all at a disadvantage because computers.