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by rachelita
3662 days ago
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At the end of the day, most individual investors feel a relationship with the brands and companies they love, and often times they express their support by buying shares. For any individual investor who owns single stock or likes do it themselves, there are very little tools to help you invest responsibly. Trigger is trying to take the emotion out of investing, as the pros do. As a former trader, this is the most important lesson when investing, to set rules, levels and events ahead of time to make your actions more disciplined. We encourage investors to trade via triggers, instead of being driven by fear or greed. |
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These triggers could be considered a proxy for fear ("IF JPM dividend decreases THEN SELL JPM") and greed ("IF Fed raises interest rates THEN BUY VXX"). These codify and act on what a user expects their emotions to be.