| Thanks for chiming in. What were the expectations you took away from my post? "cannot expect an even distribution across the demographics"
- I mentioned that if there were even a modicum of distribution. I was driving home the idea that 1) if we assume a tiny level of distribution across the three geographies, then I should see something from JP and KR. But, that didn't happen; and 2) if targeting multiple geos is, in fact, ineffective, then the option to target multiple geos shouldn't even been an option if FB really wanted people to be successful with their ads. Furthermore, I actually DID target a single geo, and even THAT didn't work. "You aren't paying enough to saturate all channel"
- NOW you've gotten to one of the main cruxes of my post. As I wrote on the post an in a few replies below. The point I want to drive home is that there is a segment of the population doing business online and, for better or worse, including FB as part of their ad strategy. FB knows this and makes the entire ad process CHEAP and EASY, knowing full well that these ad buyers are going to receive crap for engagement. FB makes it so easy for new FB page owners to believe that they can drop $5 here and $10 there to promote anything--a post, their page, and even their website. I gather that FB WANTS these page owners to pay these small amounts 30 times to play trial-and-error, even though doing so still only puts these page owners 1) up against larger budgets, and 2) in front of garbage accounts that are only cleaned up once a year in FB's annual sweep. If it's a matter of paying enough, then why bother encouraging people to pay $5 here and $10 there to promote knowing that it'll be a waste? |