[OrwellianChild]

One of the hacks that works well for me is to take something I want to run as an ad in Korea or Japan and run it in Indonesia first. $2 for a post engagement campaign will get me around 500 likes. That seems to be enough to tip the scale in Korea/Japan and get them to start liking it en masse as well. It's crazy but my like rate goes up around 30x in Korea when I use this strategy of pre-seeding likes.

Interesting that, if we accept the click-farm premise of the article, your hack puts the farms in your service to get the initial likes, and then drive the kind of engagement you are actually seeking (in the crowd-influenced countries like Japan/Korea)...

In an environment like this, where the "likes" themselves are suspect, what counts as a success story for FB promotion for the work that you do?

[adambratt]

I focus mainly on driving clicks to both content and eCommerce. The actual likes and comments on a post don't really matter much to me but it does help for increasing the CTR