[manigandham]

You've said the same thing several times in all the advertising related threads. While I understand some of the sentiment, let me be as blunt as possible: Advertising will never go away.

The fundamental model of advertising giving free access to content is great and works for pretty much everyone. It's fast, simple, egalitarian, requires no commitment and is very scalable.

Adblocking tech will never cover 100% of ads, there will always be workarounds and other developments to either serve ads or refuse adblocking users. With all the adblocking growth we've seen so far, it's still a tiny part of the ad market. Whatever we've lost in adblocked impressions has been more than made up for in all the mobile apps and platforms that take up more and more of people's time.

If you really want to pay for content then there are increasingly more options being offered, but this does not need to be mutually exclusive of ads. It's just a different option and more choice is the real solution.

[lostlogin]

>The fundamental model of advertising giving free access to content is great and works for pretty much everyone. It's fast, simple, egalitarian, requires no commitment and is very scalable.

Is it? Step back from the Internet. How many people keep things laden with adverts? Cars, magazine and appliances come covered in advertising crap. Better quality things suffer a less from this. We throw things away that are covered with adverts, or at a minimum pull them off. Things that come as they are, unadulterated, are things I place a higher value on. By and large adverts mark things out as cheap. I may be different to others in this regard but I like to pay more, lose the crap and that be it.

[manigandham]

Is it what?

> How many people keep things laden with adverts?

I dont know but this doesn't really have anything to do with the advertising model. Ads don't need to be around forever to do their job. Digital ads are by definition very ephemeral and instantaneous.

> Things that come as they are, unadulterated, are things I place a higher value on. By and large adverts mark things out as cheap.

That's because ads do make goods/services cheap(er). If you dont want ads, then you have to make up the cost by paying it yourself. You're just talking about a spectrum on how much of the true cost you want to pay.

> but I like to pay more, lose the crap and that be it.

Ok, you can do that. More publishers are starting to offer paid subscriptions and there are services like patreon, flattr, blendle, optimal, google contributor and more. More choice is good but most will choose ads for free content.

[pavel_lishin]

> We throw things away that are covered with adverts, or at a minimum pull them off.

A former coworker posted a picture of her baby on Instagram wearing a GAP tshirt. That's an advert that's only going to get thrown away when the kid outgrows it.