[mr_tristan]

I just wonder if we're seeing Apple try to slowly move away from being a "devices" company and identify itself in terms of "general computing", so including software and services.

So yeah, everyone has this super-strong connotation of "Apple = awesome devices", and they still wait in anticipation for new, beautiful hardware. But it sure seems like Apple is trying to drive a different identity.

I'll truly believe this is happening when iMessage hits Android, which I didn't hear any mention of, despite the rumors.