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by bnastic 3661 days ago
Seriously, how did you (and everyone else) end up in this mess?

Imagine your printed edition where your editors have no idea what sort of ads are printed in your paper, because it's all added at the printing firm by some shady characters.
2 comments
untog 3661 days ago
The short answer is that online advertising pays very little compared to print advertising. Obtrusive video advertising pays slightly more.

You might say that such advertising is losing in the long run because it's alienating users, and you'd be right. But when you balance sheet shows a precipitous decline month on month as your print readers convert to online ones, you don't have many other options to keep investors happy.

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canucktux 3661 days ago
It already is that way to some extent.

Not every newspaper has the same ad setup. Ads are added at printing and are still targeted to the best of the publishing companies ability.

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