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by sdkmvx 3654 days ago
Obviously they were never exclusively marketed towards technical users, but Apple was definitely targeting the UNIX workstation and multimedia workstation markets in the early 2000s.

See http://www.brainmapping.org/MarkCohen/UNIXad.pdf

1 comments

That's an ad for the PowerBook G4 marketed to power users of the platform.

See http://www.apple.com/mac-pro/performance/ for comparison of the difference in marketing.

Also see http://cdn.arstechnica.net/wp-content/uploads/2014/02/black_... when the black macbook was launched.