[iamdave]

Yeah, I'm kind of torn on this. I was asked at a previous company to write a review on GlassDoor (I never did).

Let me rephrase that last sentence: GlassDoor was brought up literally at every monthly update meeting.

But back on target, I'm torn: On the one hand I understand the need to actively recruit and attract talent to join your workforce and I definitely understand GlassDoor is something used by many people to benchmark their expectations on working environment, management and peers. I get that completely.

Where I break off though is when you have to ask your employees to write a review (even if you're adding the qualifier "Be honest, we wont penalize you") instead of creating an internal feedback environment that can go into recruitment, retention and employee/manager review platforms.

I would say there's already a power imbalance inherent to the workplace, especially if you're in one of those "at-will" states. So putting in front of your employees "Hey, can you go write a review of working here on this site?" understandably makes some people shift in their seats.

[bduerst]

Go with your gut on this one. Obviously being part of a tribe means trying to attract the best talent to ensure it's success, but it sounds like you don't necessarily want to join a tribe that's "encouraging" signals to a market when there wouldn't normally be any.