[MITDGreenb]

I recommend reading up on behavioral economics, particularly the works of Amos Tversky, Daniel Kahnemann, and Dick Thaler. This is not pop psychology with truthiness like "money doesn't buy happiness" and "meditation is the way." Rather, it's well-researched works on happiness, fairness, and economics. Start with this great TED talk: http://blog.ted.com/2010/03/the_riddle_of_e.php and then consider Thaler's book "Nudge". You can also look at it from a marketer's perspective by looking up Rory Sutherland, starting with his TED talk http://blog.ted.com/2009/07/session_2_runni_6.php