[ari_]

If you are a world renowned investor with fu money and don't particularly care about marketing, you don't need email capture.

But for the rest of you, email capture is valuable precisely because you own the delivery channel.

The author Nate says all his traffic is from search and social. Two platforms he doesn't own. An algorithm change or someone marking his link on spam on Facebook could be disastrous.

Having that email channel is crucial to any online business. And if your metrics stink, then you need to revisit how you're capturing emails and how you talk to your subscribers.

I've had lists with 5% opens and lists with 20% opens. The difference was how the list was built and how I positioned myself.