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by porFavor
3666 days ago
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How about studying the most 'human' checkout setup? Used to be that you could make small talk and feel the hole in your pocket growing bigger while you handed over that old crinkly dollar bill. Now I can hardly get out a perfunctory "Hello, how are you doing?", because I'm too busy trying to figure out whether I need to explicitly choose credit or whether I'm going to need to sign or not given the dollar amount... I'm not suggesting that we go back to the "good old days". I would, however, suggest that we progress in the direction of pathos and our shared humanity rather than toward whatever it is that tickles the fancy of Homo Economicus. |
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> Used to be that you could make small talk
If you want to satisfy as many customers as possible, you'd need to handle both: the customers who want a human face, and the "is there a machine I can speak to instead" customers. Not everyone considers human interaction a feature in a transactional setting.