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by sunwooz 3665 days ago
Contrary to what people are saying here. You should try to validate the idea with your target market and maybe even go so far as getting payment before building the product.

You can test if you really have an understanding of the problem you're solving and if it's even worth building in the first place. I've personally gone down so many dead ends following my business ideas without validating first and I won't be caught dead making the same mistake.

Another benefit of talking with your customers is that you can collect information about how to market towards them. You listen to their problems and the solutions they're using and you instantly have ideas about blog posts you can write and other ways you can provide value for your target customer.

3 comments

Another vote of support for @sunwooz's answer!

One client is about 99 clients short of a minimal validation. But my concern is that there are several other property management SaaS programs out there. A quick google-fu shows that the going rate is around $10 / property / month. Based on that quick competitive analysis, you would need to confirm that you can deliver something that has compelling advantages over what already exists out there.

Another angle is that at the above rates, you'd probably need a 10 clients, each with a 100 properties to generate a good wage for one person after costs. To achieve that you'd need to not only build the app but also sell it. If you aren't a salesperson, then you'd probably need to get a partner who is good at sales, but then he too would probably want a good wage, so you're up to 20-30 client level and so it goes. And these quick calcs do not allow for payback on the development effort and marketing lag.

I second that suggestion, and recommend Patrick's article on the subject: https://training.kalzumeus.com/newsletters/archive/validatin...
100% this.