[Artifex]

Okay, good advice. I am really just bootstrapping here, trying to get up and running and working as soon as possible, for as little as possible... Perhaps I'll switch over to a more serious e-commerce solution once I build up the business a little, with the intention of looking for a better "store-like" theme in the mean time.

[briancary]

Cool. Definitely promote your top-product on the front page so people can add to cart with one click instead of having to navigate over to the store page. If you do want to use a content management system for a storefront, perhaps check out Ubertcart and the fusion theme (is what I think I used). You can see a test site I created at http://c2c.infusedindustries.com - but if you haven't used Drupal before, it can be a timesink to learn.