[IAmGarrett]

"a journey into sales [products]"

At the end, John says he's "100 times better" at sales now than when he started. I didn't read much about things he did to improve his personal selling skills, just how certain products have grown sales at Monitorbook. I don't doubt that he's improved, just would've liked to read more about his sales skill improvement than the products he discovered. Or maybe his point is anyone can be a good salesman because these tools are out there for anyone to use?

[orclev]

I was really disappointed that there was no mention of what they changed in their product or message to increase sales.

The fact that they were struggling so much suggests either that the product was missing key features that the market was looking for, or else their marketing either wasn't conveying the features people cared about or was being targeted at the wrong market.

As someone else pointed out, this looks like a shill for Ample Market, the entire article could be summarized as "We sucked at marketing, so we outsourced it".