[chrismessina]

That's a curious way to look at it. If you are a developer and need to deliver items to your customers or customers' customers, surely you'll need to pay someone to do that. Via the UberRUSH API, you can now integrate our delivery services to handle that, and yes, either you or your customer would need to pay for the delivery service.

The benefit of using the UberRUSH API is that you can take advantage of the elasticity of Uber's fleet to scale up and scale down delivery services on demand without needing to build up or manage your own couriers.

We think of it similar to how developers use AWS: developers could run their own server infrastructure but their costs would be much higher on a per-unit basis because they don't have the scale or purchasing power that Amazon has. Furthermore, running servers and dealing with amortization and depreciation probably isn't good for their businesses (unless their businesses are in scalable server hosting!).

We hope that developers use the UberRUSH API to lower the costs of running businesses that need to move physical goods in cities where we operate; we know full well the costs and challenges of setting up an elastic logistics network (it's our core business) and are passing on those capabilities and cost savings to third parties so they can focus on the value that they're providing, rather than merely on how to fulfill requests.