[legodt]

The specific suburb Toyota moved to, Plano (75093), is notable because it is the home of many large companies, tech included. Companies like PepsiCo/Frito-Lay, Gearbox, and UGS are headquartered there alongside large offices for companies such as HP and various financial institutions. Plano is an upper-middle to upper class suburb of Dallas where housing for families is far more accessible than inside of Dallas itself. Whether this suburb-based expansion model can apply to other tech hubs in different states is debatable, but the pattern is still worth noting.

[amyjess]

By the way, the proper term for something like Plano is an "edge city" [0]. It's a suburb that's managed to grow enough of its own industry that residents can both live and work here without having to commute to the city.

Personally, I love it. I have a very cheap cost of living (paying $1 per sq. ft. means you're being gouged here), a spacious home in an area with no noise, and a short commute all at the same time. Also, since we have so much tech industry here bringing a lot of H1-B workers and other diverse employees (plus a major tech university that hosts a large number of international students), there's been a huge boom in good ethnic food here. Dallas is kinda the opposite of most other cities: where other cities have white flight suburbs and a diverse urban core, Dallas has huge concentrations of Chinese, Indian, and Vietnamese people (among many, many other ethnicities) in the suburbs, while the city is full of white hipsters who think living in a tiny loft is cool. As such, you find the best food in the suburbs.

[0] https://en.wikipedia.org/wiki/Edge_city

[whamlastxmas]

Plano is not what I would describe as upper class. There are definitely areas surrounding Plano that are, but they are very small pockets.